Justin Bieber Slammed Over 'Criminal' Prices For New SKYLRK Fashion Line
Justin Bieber's long-awaited fashion brand SKYLRK has officially launched, and so has the backlash.
Fans were quick to criticize the 31-year-old pop star on Thursday after visiting the brand's website and discovering jaw-dropping prices for what many described as "basic" streetwear.
Items from Justin Bieber's first unisex drop include oversized hoodies, tanks, sandals, and sunglasses, with some prices soaring as high as $200.
Justin Bieber's SKYLRK Launch Stuns Fans With Sky-High Prices
Bieber first began generating buzz for SKYLRK back in December 2023, when he was photographed by paparazzi sporting bright neon slides and basketball-style sneakers with the brand's name, "SKYLRK," stamped on the soles.
Behind the scenes, Footwear News later confirmed that his team filed for patents and trademarks, including the brand's distinctive dual-rectangle logo, as early as May 2023. Over the following year, both Justin and his wife, Hailey Bieber, were spotted subtly wearing unreleased SKYLRK pieces.
The sightings intensified in 2025, as Justin began frequently posting cryptic and chaotic teases on Instagram, offering fans behind-the-scenes glimpses into the design process while hyping the mystery of the launch. By the time the website went live, fan anticipation had reached a fever pitch, only to be met with sticker shock.
Bieber's $200 Sunglasses Spark Outrage
The most buzzed-about item? A pair of "Upside Down" sunglasses retailing for a staggering $200.
Other pieces include the "Zip Hoodie" for $160, "Chunky Mule" shoes for $180, and a beanie for $40. Even the simplest item, a tank top, comes in at $60.
What was meant to be a major moment for Bieber's style evolution quickly turned into a PR nightmare, with furious fans flooding SKYLRK's Instagram comments.
"You are a clown if you buy any of this bs," one person wrote bluntly.
Another added, "He's smoking a bag of d-cks with prices on pieces like those."
One commenter called the prices "criminal," while others compared the collection to "cheap made-in-China plastic crap sold for stupid prices."
"This looks weak," another fan said, while someone else commented, "These prices have me screaming… cuz huh?"
Fans Sound Off: 'Bieber, I Love You, But The Price…'
As more fans scrolled through the SKYLRK website, the disappointment only deepened. While some supporters tried to remain loyal, the overwhelming response was frustration over the steep price tags.
"Bieber, I love you, but the price…" one fan wrote on one of SKYLRK's Instagram posts, capturing the conflicted feelings echoed throughout the comments.
"$170 for a hoodie?" another asked in disbelief, while someone else quipped, "Them prices ain't it."
Others pointed out what they saw as a stark gap between quality and cost. "This stuff probably costs $5 to make and he's making $175 on these shoes lol," one commenter speculated.
And the criticism wasn't just about the money. "Not only are they not that cute, they're expensive as hell," another user declared, summing up the disappointment many felt after eagerly awaiting the launch.
Others Defend Justin Bieber's New Fashion Line
Despite the wave of criticism, not everyone was ready to slam Justin Bieber's SKYLRK debut. Some fans and fashion-minded followers came to the singer's defense, arguing that the backlash was misplaced.
"People are trippin over the prices, yet they'll pay $300 and up for some Ray Bans," one user pointed out, suggesting the $200 "Upside Down" sunglasses weren't outside the norm for premium accessories.
Another chimed in with support, writing, "I'M INSANELY PROUD OF YOU," praising Bieber for taking a bold, creative leap.
Some comments reminded critics that SKYLRK isn't supposed to be budget-friendly fan merch. "People complaining about prices for a HIGH FASHION streetwear brand. This is not merch. If you are concerned about the pricing, it's not for you," one fan clarified.
Others took a more practical stance: "If you guys don't agree with the price, just don't buy."
Justin Bieber Breaks Away From Drew House With Bold New Fashion Venture
SKYLRK marks Bieber's return to fashion after cutting ties with his previous brand, Drew House, which he co-founded with longtime friend-turned-ex-business partner Ryan Good in 2018.
That partnership officially ended in April, with Bieber teasing his new label on social media for over a year leading up to Thursday's launch.
